Elixir, meaning magical or medicinal potion (brew or mixture), is a coffee brand that helps soothe those who are consuming it while providing an enchanting experience.
Task: Create a brand package for a coffee shop by coming up with a unique name and brand position. Then, create an original logo, business card, and stationery for the coffee shop.
Concept for Design: To stay within the magical and whimsical theme, the logo represents potion drops. The inspiration for the colors of Elixir Cafe comes from the Victorian era and to emphasize that, I included golden brackets around the logo. On some of the packaging, I added my own illustrations that give off an eccentric vibe which is Elixir’s brand identity.