Signature Chefs brings culinary excellence together to support the fight to end premature birth, the most significant health threat to moms and babies everywhere. Leading culinary talent in each city creates a collection of signature dishes for an exclusive audience in support of the March of Dimes.
Lubbock’s southern historical roots remains one of the more distinguished characteristics about the city. However, Lubbock has a cultural scene of musical acts and rich art that may not be prevalent for non-residents. These aspects will be heavily emphasized in the collateral design along with Lubbock’s iconic sceneries.
This campaign won a Gold Addy award at the local level.