For many years the Price Group has been known for their holiday open house events. It was designed as a way to entertain and show appreciation to the vendors and clients that TPG does business with. During this time, TPG has gained a strong reputation for the creativity of these events as well as the inventive ways to get the revelers involved with the theme.
Best on Broadway continued to raise the entertainment value bar by paying homage to the glitz and glamour of the Broadway play experience. Visual elements and copy call to mind the golden age of Broadway while the invitation video exhorts the viewer to “get into character” in their favorite Broadway role.
This project won a Silver Addy award.